Tag Archive: ideas

Redefining Ordinary

Sometimes, in business, we wait for the extraordinary to appear before we make a move.
We wait for that one killer application or solution that will take us from Brand X to Brand Everyone Wants a Piece Of. We close doors on ordinary ideas because only extraordinary will sell.
But what defines ordinary?

Cancer research takes ordinary science [...]

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Introducing DANgerous Liaisons

Okay, so first, apologies again for the no-show of part three of the Social Media Hub series. I’ve been snowed under with a lot of 12for12k stuff, so I apologize sincerely and promise that the remaining parts will (mostly) be consecutive all this week.
Now… on to some juicy stuff (hopefully).
I recently wrote a guest post [...]

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