Six Easy Metrics to Measure an Influence Marketing Campaign

Influence marketing metrics

Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards and print editorials were the staple method of promotion, often complemented with […]

Six Easy Metrics to Measure an Influence Marketing Campaign

Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards and print editorials were the staple method of promotion, often complemented with […]

Stop Scoring Influence, Start Creating Influence Paths

Robots replacing humans

A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the differences in cultural marketing based on location; the changing face of influence; where influence marketing is heading; and much, much more. Although Klout seems to be no more, social scoring is […]

Why The Lithium Deal Highlights Klout’s Failings, But Is Good News for Influence Marketing

handcuffs-chains-metal-image

In the last couple of days, it was announced that social customer experience company Lithium Technologies would be acquiring social scoring platform Klout for a figure reputed to be around $100 million. If the deal goes through, it’ll be the close of a five year journey for Klout since its inception – a journey that […]

Stop Scoring Influence, Start Creating Influence Paths

A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the differences in cultural marketing based on location; the changing face of influence; where influence marketing is heading; and much, much more. Below, you can find part two of that chat (which originally […]