Six Easy Metrics to Measure an Influence Marketing Campaign

Six Easy Metrics to Measure an Influence Marketing Campaign

Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of...
Stop Scoring Influence, Start Creating Influence Paths

Stop Scoring Influence, Start Creating Influence Paths

A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the differences in cultural marketing based on location; the changing face of influence; where influence marketing is heading;...
Does Influence Marketing Have a Future?

Does Influence Marketing Have a Future?

  Earlier this year, Forbes published an article entitled Who Are the Top 50 Social Media Power Influencers, 2013? by Haydn Shaughnessy. It followed similar posts by Shaughnessy on The Top 20 Women Social Media Influencers, also on Forbes, and a similar Top 50...