Social Media * Marketing * Influence
Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex. However, while these platforms are decent starting points for brands looking to identify influencers, they don’t really go deep enough into contextual and situational human relationships to offer a true [...]
In two weeks (or less, depending on shipping), Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing will be released. The culmination of over three years worth of client research and implementation, discussions with technology vendors, concerns over the impact of scoring on peoples’ livelihoods and more, the fruits of [...]
With less than four weeks until Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing is released, it’s time to offer a little taste of what you can expect when you buy it. So I’m delighted to have Chapter 5, “Situational Influence: A New Model for a New Era” available [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]