Social Media * Marketing * Influence
In the book Influence Marketing, we dedicate a chapter to some of the platforms we felt were leading the way in the next wave of influence marketing. These platforms include Traackr, Tellagence and others, for the way they’re moving beyond generic influence and actually delivering business intelligence and results. Of course, the limitations of a [...]
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For many brands, gauging the return on influence marketing has been one of their sore points in recent years. While social scoring platforms like Klout, etc, can help identify who could potentially be influential from a brand amplification standpoint, the business return – dollars in the cash register – has been more problematic to solve. [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]