A lot of people continue to talk about Klout and whether it’s something to take note of, or simply another tool that’s fun to use but doesn’t offer real value. Personally, I’m in the second camp. Probably because I don’t feel you can measure influence purely by what you do online, and most definitely because… [Continue Reading]
You may be aware that there is a big debate going on in the social media blogosphere about “influence” (and you can see links to several blog posts at the end of this one for examples of these discussions). How we need to leverage influencers in our communities in order to get the word out… [Continue Reading]
I just read something by a friend that’s both interesting and sad at the same time (and sad as in lame, not as in Bambi). My friend mentioned that he was speaking to a well-known PR guy and author a few months back. The topic of the conversation was a site for bloggers and authors… [Continue Reading]
People talk about influence – what it is, how to get it, how influence is guided by numbers and how to attract the attention of influencers for promotional needs. Folks like my good friend Sue put influence into perspective, while smart folks like Valeria also question how influence is measured. There’s no doubt that influence is a… [Continue Reading]
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License