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Apple’s come in for a lot of stick over their new iPhone 4. From reception issues when held a certain way to discoloured screens and other problems, there’s no doubt Apple’s new baby isn’t all it’s cracked up to be. And yet… With one single advert, my view of iPhone 4 (as a consumer) is immediately positive again. Yes, I know it has issues. I know Steve Jobs doesn’t really seem to care about us, as product users and advocates….





















