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Why JetBlue Gets It Right

US airline company JetBlue is currently carrying out a fun viral campaign that makes use of short video clips aimed at company CEO’s. Their CEO’s Guide to Jetting is a humorous look at how much CEO’s have suffered in recent months and is part of their CEO Outreach program.
The three videos show CEO’s how they can use JetBlue to help them get over the loss of their private jets and subsequent benefits. The introductions to each video employ satirical tactics [...]