Smart Marketing - Social Media - Building Brand Loyalty Through Community & Engagement

From introducing millions of youngsters to the joys of building blocks, to the increased sophistication of Technic and the MINDSTORMS NXT range, Danish company LEGO is a household name worldwide. Even on today’s latest games consoles the brand continues to find new fans, due to the company’s willingness to experiment. So where does social media fit into all this, and could LEGO have been the leading beacon for social media?

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