Image by Alex Osterwalder via Flickr
We all know things are tough at the minute.
Businesses are laying staff off or closing down altogether, contractors are finding less clients and people are finding it hard to make ends meet. And it’s probably going to get worse before it gets better.
So here’s an idea. A call to action, [...]
Finding your way in social media can often create as many problems as not being involved in the first place. Yet one thing that can’t be argued is that you should be looking at a social media presence. In this guest post from Jacob Morgan, he asks whether you should take your time or jump straight in.
For anyone using social media, the benefits are obvious. The connections made, the advice and help shared, and the tools available to build brands both personal and professional. Yet for every one person that “gets it”, there are many more who don’t see its value. So who’s right? Is there even a right or wrong when it comes to social media?
As social media continues to connect millions of people worldwide, too many businesses are still missing out. Whether it’s by using social media ineffectively, or not having a social media presence at all, there are a lot of potential customers being missed in this medium. Why is this, though? Is it simple misunderstanding of the medium, or is there another reason many CEO’s are reluctant to dip their toe in the social media marketplace? After all, social media doesn’t have to be difficult to understand – does it?
