On Fostering the Long Tail Effect of True Brand Loyalty

building long term brand loyalty

One of the things I’ve always been a huge proponent of is fostering true brand loyalty for the long tail – strategic and continuous and  growth – versus getting quick buzz hits then using the rinse and repeat formula. This stems from various reasons but the core overall one is simple – create a loyal [...]


Blog Comments and Experimentation – Or Why @Livefyre Is Here to Stay

Livefyre comments system

So, if you’re a regular reader of this blog (and thank you!), I think I owe you an apology for any dizziness I may have caused you in the last couple of months. As a regular visitor, you’ll know that I’ve been experimenting with what comment system to go with – native WordPress (in use [...]


Welcoming Livefyre Comments Back to the Blog

Livefyre comments system

If you’re a regular reader of the blog, you’ll notice that I’ve switched the Livefyre commenting system back on, after using the vanilla WordPress option for the last few months. I was one of the early beta users of the system, and loved the way it took blog commenting and turned it into a real-time [...]