
One of the things I’ve always been a huge proponent of is fostering true brand loyalty for the long tail – strategic and continuous and growth – versus getting quick buzz hits then using the rinse and repeat formula. This stems from various reasons but the core overall one is simple – create a loyal [...]


Welcoming Livefyre Comments Back to the Blog
If you’re a regular reader of the blog, you’ll notice that I’ve switched the Livefyre commenting system back on, after using the vanilla WordPress option for the last few months. I was one of the early beta users of the system, and loved the way it took blog commenting and turned it into a real-time [...]