You’re a customer that does all your food shopping at your favourite grocery or deli store.
When you get there, you see the normal weekly flyer that has the current offers. Some you might be interested; others, not so much. So you flick through the flyer, then leave it at the bottom of the shopping cart.
You wander around the store, grab the things you need, then go to pay at the checkout. You might have a loyalty card for that store, [...]