Loyalty Is Earned, Not a Given

Loyalty Is Earned, Not a Given

Back in July 2012, I spoke at an event in Toronto. During my talk, I made a quip about whether or not anyone still used Canadian smartphone giant BlackBerry (previously known as RIM). While it was a throwaway joke that most people laughed at, it attracted its share of...
If You Want Fierce Loyalty, You Need To Be Fiercely Loyal First

If You Want Fierce Loyalty, You Need To Be Fiercely Loyal First

Loyalty. A funny concept. One that can mean so many different things to different people at different times. Sports teams have loyalty from their fans. Well, the true ones do. Think Manchester City as opposed to Manchester United, where the latter’s “fans” are more...
The Long Tail Issue for Daily Deal Sites

The Long Tail Issue for Daily Deal Sites

When daily deal sites like Living Social and Groupon came to the market, many observers looked at it as another nail in the coffin for offline retailing. By bringing huge discounts to consumers via their local business partners, Groupon and others like them would show...

Community, Loyalty and the Power of Give

Last night on Twitter, I was part of the #sbt10 chat, part of the Start Blogging Today project (disclosure – I’m a partner in the project). As usual, there were a ton of great topics discussed on how to make your blog work better for you. One of the...