Social Media * Marketing * Influence
As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it. Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing [...]
If you thought influence marketing was a hot topic at the moment for marketers and brands, it’s only just beginning to really take shape. While much of the conversation both here on this blog and across various networks has concentrated on where social influence is today, this is a just the prelude to where influence [...]
When you look at a lot of the talk on the social web around brands, much of it centers on a few core mindsets: Be your customer; listen to your customer; be there for your customer; be where your customer is. Wise words, and definitely core for any business to succeed, not just on social. [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]