Sometimes, as marketers and/or business owners, we over-complicate matters and offer so many facts on ideas and products that none of them stick. Sometimes, the simplest of ideas work.
This ebook is a collection of simple ideas that may work for you (they originally appeared on my Posterous account). Enjoy.
(Either click on the image to open, [...]
Conversations in social media for marketing, PR, communications and community
Tag Archive: Marketing
Why Simple Works – Free Ebook
Little Green Men
In 1947, a businessman from Idaho named Kenneth Arnold reported seeing nine strange disks of light in the sky while flying above the Cascade Mountains in the US.
While his experience wasn’t the first time unexplained objects had been recorded, it was the first time that they were recognized as alien craft. The myth of the UFO [...]
All You Need is the Story
Creatives are often looking for the biggest bang for the buck.
Marketing; PR; advertising; a lot of the time these disciplines share the same questions – what cool way can we get our product in front of someone? How much budget can we allocate to this product launch? What celebrity can we get to promote us? [...]
Investment is Much More Than Just Money
I was speaking to Frank Reed earlier today. Frank’s over in the Raleigh-Durham area of North Carolina, and if you need a smart Internet marketing guy, Frank’s your man. He’s also one of the nicest guys you could meet, so make sure to check him out on Twitter or subscribe to his blog.
We were chatting [...]
Create an Experience
We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine.
We like touchpoints. We feel more in tune with those that directly reach out to us and hold our hands; guide us; share their experience and involvement with something, and [...]
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
