5 Ways Business Owners Can Optimize Their Ads for Mobile

Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners. Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s […]

Turning Prospects Into Customers and 24 Other Tips to Help Grow Your Business

Lately, it seems as if we, as marketers, have gotten lazy. We’ve stopped thinking beyond the easy, Marketing 101 prospecting that we learned when we started our profession, and happily hide behind numbers that don’t mean all that much. Impressions; Social proof; Social shares; Reach; Awareness. All good numbers, and useful if that’s the goal […]

A Conversation About SEO, Social Media and Content Convergence

A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the changing face of marketing; where different verticals fit; how the UK and North American markets are different; where influence marketing is heading; and much, much more. Below, you can […]

The Sunday Share: Marketers, Say Goodbye to the Campaign Calendar

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across […]