According to new figures released by a joint survey between Exact Target and CoTweet, Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers.
Surveying 1,550 U.S. respondents aged 15 and older from March 2009 to April 2010, the results found that a whopping 40% of consumers like [...]
First, a caveat. Not all affiliate marketers piss me off.
I’m not against anyone making money through products they endorse.
Heck, I promote the Headway theme and BlogOnCloud9 web hosting services (both affiliate links) because I believe they offer the best combination for WordPress bloggers.
But you’ll notice there’s an affiliate disclosure there, and that’s the part that [...]
You like Seth Godin.
You hear he’s speaking at an event in NYC so you sign-up for your ticket. Others have signed up too because, well, Seth Godin always offers excellent knowledge and you want to catch up with the latest news from him.
There’s you and 200 other folks in the audience. Seth’s talking, and it’s [...]
There’s an old saying that too many cooks spoil the broth.
This is equally true for businesses, particularly smaller ones.
While it’s essential to grow to continue early success, it’s also important to keep realistic with your aims.
Whether it’s launching new products, starting a PR/marketing/advertising campaign or adding sections to your website, [...]
Two blog posts caught my eye today. The first was The Art of Blog Commenting by Arik Hanson, and the other was The Time for Location-Based Marketing is Now by Gini Dietrich.
Two different blog posts – Arik’s (as the title suggests) is about blog comments, while Gini’s is about platforms like Foursquare and Gowalla and [...]
How smart are you? How do you rack up compared to your peers; your competitors; your parallel people?
There’s all sorts of smart, but only one that counts. It’s not high school diploma. It’s not college degree. It’s not university PhD.
It’s experiential smart.
Your experience. Your knowledge. Your ability to act. Your ability to react. [...]
So today saw the launch of the Bonsai Interactive website, something that had become a labour of love over the last week or so.
Bonsai Interactive itself launched back in June, though it was more a soft launch with our social profiles. The website would have launched sooner, but we had some server hiccups so we [...]
Marketers are savvy.
Marketers make you want what you don’t need. Marketers embed a desire whether you’re hot to trot or not.
Marketers are the Ambassadors of Quan for sales targets and brand focus.
Or are they?
Does your decision rest on your head or your heart? Is there an emotional reason for buying something or a logical one?
Does [...]
