Social Media * Marketing * Influence
This is a guest post from Feather Hickox. The average consumer receives over 16,000 marketing messages each day. Marketers face a daunting challenge to break through that volume of noise. This challenge has given rise to Big Marketing – the use of Big Data analytics to develop personalized marketing messages and offers on a massive [...]
Over at Mashable, Todd Wasserman wrote a piece about most social media marketing being a waste of time. Todd’s premise is simple: …a lot of the buzzword-laden blather around social media marketing the past few years was itself a form of marketing for self-conferred experts looking to make a buck off scared blue-chip companies. That’s [...]
This week, the eastern coast of the U.S. has been battered by Hurricane Sandy, one of the biggest storms to make land in the U.S. The states of Connecticut, Delaware, District of Colombia, Maryland, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, Virginia and West Virginia have all bore the brunt of this “superstorm”. [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]