What is trust, exactly? Is it the same for everyone, or can it be different? Can trust in a celebrity, for example, be as strong as trust in a friend or family member? It might seem a strange concept, but if that celebrity has a lot of influence over you then isn’t that just as… [Continue Reading]
My friend and business partner Troy Claus wrote an interesting post the other day, looking at personal versus professional branding. It raises some great questions about focus and recognition, and where the value lies in both. It got me thinking about how the line between figureheads and financial results in business can be a frail… [Continue Reading]
Did you know that in Germany, you should always use a knife and fork to eat sandwiches? Or that in Italy you shouldn’t yawn in front of others? How about clicking your fingers or whistling in China – did you know it’s rude? There are a lot of differences between cultures. Some are less profound… [Continue Reading]
How are you influenced? By adverts? Marketing campaigns? Email blasts? Word-of-mouth? A little bit of each? How about personal marketing? Would you be more inclined to shop with someone that actively takes the time to know who you are, what your needs are and what your shopping pattern might be? I know I would. Case… [Continue Reading]
I read an interesting piece over at Marketing Magazine the other day. It discusses cable company Cogeco and their move into “addressable advertising” next year in a pilot scheme throughout limited households. If you’re not familiar with addressable advertising, it’s the method of using far more targeted ads based on location and demographics. So, certain… [Continue Reading]
Two of my favourite actors are Joe Pesci and Danny DeVito. Both different actors, yet also so very similar. Pesci is more your serious actor that’s famous for his gangster roles (Goodfellas, Casino, Once Upon a Time in America) although he’s had some great comedy roles too (My Cousin Vinny, Lethal Weapon 2, Home Alone).… [Continue Reading]
When you go to a theme park, do you spend time waiting on the best rides and rollercoasters? Or do you bypass them and go for the more sedate ones with the lesser crowd? Or don’t you go for the rides, more the experience of an enjoyable day out with friends and family? If you’re… [Continue Reading]
One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes. What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers. To help with this,… [Continue Reading]
Years ago, I led a customer service team for a well-known telecommunications company in the UK. Despite its size, one thing that was always drummed into us was that no matter what the problem, have empathy with the customer and acknowledge that any verbal attacks are aimed at the company, not us. It did the… [Continue Reading]
I have a problem with automated urinals. Not in how I use them; I know how to pee in public (and I’m sorry if this post veers off into uncharted territory here – I’ll try keep it clean). No, I’m more frustrated with the way automated urinals use themselves. For anyone not sure what an… [Continue Reading]
7,941 Subscribers Subscribe
5,589 Fans Like
33,511 Followers Follow
100 Subscribers Subscribe
VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License