Years ago, I led a customer service team for a well-known telecommunications company in the UK. Despite its size, one thing that was always drummed into us was that no matter what the problem, have empathy with the customer and acknowledge that any verbal attacks are aimed at the company, not us. It did the… [Continue Reading]
I have a problem with automated urinals. Not in how I use them; I know how to pee in public (and I’m sorry if this post veers off into uncharted territory here – I’ll try keep it clean). No, I’m more frustrated with the way automated urinals use themselves. For anyone not sure what an… [Continue Reading]
Any good marketing pro will tell you the most powerful marketing is the type that gets people talking. After all, if people are talking about something then it means the marketing team behind the subject has done its job. Sometimes, though, the most powerful marketing is the simplest, and nothing is simpler than a picture… [Continue Reading]
First, a caveat. Not all affiliate marketers piss me off. I’m not against anyone making money through products they endorse. Heck, I promote the Headway theme and BlogOnCloud9 web hosting services (both affiliate links) because I believe they offer the best combination for WordPress bloggers. But you’ll notice there’s an affiliate disclosure there, and that’s… [Continue Reading]
You like Seth Godin. You hear he’s speaking at an event in NYC so you sign-up for your ticket. Others have signed up too because, well, Seth Godin always offers excellent knowledge and you want to catch up with the latest news from him. There’s you and 200 other folks in the audience. Seth’s talking,… [Continue Reading]
Two blog posts caught my eye today. The first was The Art of Blog Commenting by Arik Hanson, and the other was The Time for Location-Based Marketing is Now by Gini Dietrich. Two different blog posts – Arik’s (as the title suggests) is about blog comments, while Gini’s is about platforms like Foursquare and Gowalla… [Continue Reading]
So today saw the launch of the Bonsai Interactive website, something that had become a labour of love over the last week or so. Bonsai Interactive itself launched back in June, though it was more a soft launch with our social profiles. The website would have launched sooner, but we had some server hiccups so… [Continue Reading]
Marketers are savvy. Marketers make you want what you don’t need. Marketers embed a desire whether you’re hot to trot or not. Marketers are the Ambassadors of Quan for sales targets and brand focus. Or are they? Does your decision rest on your head or your heart? Is there an emotional reason for buying something… [Continue Reading]
A virus is something that comes along, knocks you for six for a while, then usually leaves your system once your immune system kicks in. A fungus, on the other hand, usually gets its teeth into you then never lets go. It’s there in the background, and just when you think you’ve seen the last… [Continue Reading]
When is sharing information useful, and when is it just spamming off the back of someone else’s community? I ask because when I logged into my Facebook page today to post an update on a future Bonsai Interactive event, I was met with this at the top of my wall (click to expand). It was… [Continue Reading]
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Danny Brown is VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. An award-winning marketer and blogger, he is also the author of The Parables of Business, offering business strategies and advice through the art of storytelling. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License