Blogging as Part of Your Marketing Strategy

Blogging and your marketing strategy

Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members. The topic was crowd-sourced, and the chosen talk was on how blogging could be used as part of your marketing strategy. Since the audience was made up of every business size, from [...]


Is Your Market Strategy Wile E. Coyote or The Roadrunner?

Get your marketing right

When I was growing up, one of my all-time favourite cartoons was the one with Wile E. Coyote and Road Runner. For anyone not familiar, Wile was (as his name suggests) a coyote, and he was always trying to catch his titular nemesis, the Road Runner (a large bird whose signature sound was “meep meep”). [...]


A Simple Guide to Reddit for Marketers (#Infographic)

Fake social media reviews

For many people, social news website Reddit was something they’d never heard of. That changed on 29 August, when President Obama took to Reddit to answer questions around his policies. The ensuing news frenzy and interest crashed Reddit – and no wonder. Today, the stats show the event had over 2 million readers, 25,500 comments [...]