Social Media * Marketing * Influence
How are you influenced? By adverts? Marketing campaigns? Email blasts? Word-of-mouth? A little bit of each? How about personal marketing? Would you be more inclined to shop with someone that actively takes the time to know who you are, what your needs are and what your shopping pattern might be? I know I would. Case [...]
I read an interesting piece over at Marketing Magazine the other day. It discusses cable company Cogeco and their move into “addressable advertising” next year in a pilot scheme throughout limited households. If you’re not familiar with addressable advertising, it’s the method of using far more targeted ads based on location and demographics. So, certain [...]
Two of my favourite actors are Joe Pesci and Danny DeVito. Both different actors, yet also so very similar. Pesci is more your serious actor that’s famous for his gangster roles (Goodfellas, Casino, Once Upon a Time in America) although he’s had some great comedy roles too (My Cousin Vinny, Lethal Weapon 2, Home Alone). [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]