There’s an interesting post over at the Canadian Marketing Association blog today called “Measuring Social Media”, written by Jim Estill, who’s on the board of BlackBerry makers RIM. It suggests that brand awareness is the new measuring stick of a successful marketing campaign, and that only the first set of eyeballs are the ones you pay for – everything after that is word of mouth. It’s also a follow-up piece to an earlier article Jim wrote suggesting that ROI (return…