There’s an interesting post over at the Canadian Marketing Association blog today called “Measuring Social Media”, written by Jim Estill, who’s on the board of BlackBerry makers RIM. It suggests that brand awareness is the new measuring stick of a successful marketing campaign, and that only the first set of eyeballs are the ones you… [Continue Reading]
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The Metrics of Social Media
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Filed Under: Insights Tagged With: Business, Marketing, metrics, social media
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