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Why Zoompass Could be a Marketer’s Dream

This weekend, Zoompass™ was launched in Canada by the three leading Canadian wireless operators – Rogers, Bell and Telus. It’s a money transfer system for mobile phones – yet it could also become a marketer’s dream.
What is Zoompass?
A collaboration between the three leading wireless networks in Canada, Zoompass is a new application that you can either download to your mobile phone or use via both mobile and standard web.
What it then allows you to do is to receive or send [...]