Smart businesses know that understanding your audience is key to your overall success. It doesn’t matter if you’re business-to-consumer or business-to-business focused – your audience, and their interaction with you, is what defines how well you meet your goals.
Which is why this new report from Exact Target is key reading for any business, small or large.

Taking a look at the way different mobile phone users interact with different digital channels like Facebook, Twitter and email, etc, the report shows a [...]

You’re a customer that does all your food shopping at your favourite grocery or deli store.
When you get there, you see the normal weekly flyer that has the current offers. Some you might be interested; others, not so much. So you flick through the flyer, then leave it at the bottom of the shopping cart.
You wander around the store, grab the things you need, then go to pay at the checkout. You might have a loyalty card for that store, [...]