I’m from an old-school marketing background. I got my marketing degree back in the early 90′s and it helped educate my views on how to market a message or product, and continues to help me shape strategies today. But there’s one thing that stands out clearly from these early days – the numbers game is utter bullshit. My educator and many of my fellow students subscribed to the theory that numbers are the linchpin of any marketing campaign. The more…