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How Long Do You Let Your Brand’s Reputation Suffer?

You’re a public relations professional or agency. How are you monitoring your brand and those of your clients? You are actually monitoring, right? I ask on the back of an interesting story regarding Michigan-based PR firm Tanner Friedman and their current lawsuit regarding a fake Twitter account. Back in January this year, an account was set up on Twitter that used the name @TannerFriedman. For anyone seeing the tweets from the account, you might expect them to be the latest…read more