Before I start this post, I just want to apologize in advance if it gets a little lengthy – it’s my response to a Cease and Desist letter I received last week. Recently, I wrote about Melrose Jewelers and a press release they had issued. The release discussed actor Owen Wilson’s suicide attempt and said that his Rolex watch had played a major part in the actor being alive today. At the time, I personally found the release to be…
Image by ATENCION: via Flickr Let me ask you a question – what’s your view of the PR industry? It doesn’t matter if you’re involved in it professionally, someone that uses its services or just an average person on the street – is it a positive or negative view? I’m guessing that the majority of views about the industry I love and work in are fairly negative. There’s the belief that we’re charlatans who are just after a client’s money,…





















