While some people might think that Ashton and Oprah on Twitter is the only news, the real social media story happening at the minute involves the FTC (the Federal Trade Commission).
Their announcement that they want to regulate social media advertising has been met pretty negatively by many in the social media field, particularly bloggers and [...]
Conversations in social media for marketing, PR, communications and community
Tag Archive: paid blogging
Why Social Media Needs the FTC
Tipping the Scales
So there’s been plenty written about why bloggers hate PR people.
From lazy pitches to not knowing names and audience, there’s a veritable mish-mash of scorn poured on us PR nuisances from a lot of bloggers.
And, yes, some of it is warranted and trust me, I’m the first to call out bad PR practices.
But you know [...]
Can I Buy You?
Brian Carter, a guy I admire immensely, raised an interesting question on Twitter today. He asked:
My own answer was, “It’s a moot point. If I like something enough to endorse it, I’d do it anyway for free. I wouldn’t sell my trust away.” Yet even as I said that, I wondered if I was looking [...]
Paid Blogging and the Art of Transparency
For bloggers, paid or sponsored blogging is becoming more widespread as brands recognize the value of major league bloggers and their audience. Get the right review and it could mean a spike in sales. Yet does paid or sponsored blogging take away the authority of the blogger in question? Or can a blog post still be transparent and honest even if it’s paid for?
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
