Why Social Media Needs the FTC

While some people might think that Ashton and Oprah on Twitter is the only news, the real social media story happening at the minute involves the FTC (the Federal Trade Commission). Their announcement that they want to regulate social media advertising has been met pretty negatively by many in the social media field, particularly bloggers [...]


Tipping the Scales

So there’s been plenty written about why bloggers hate PR people. From lazy pitches to not knowing names and audience, there’s a veritable mish-mash of scorn poured on us PR nuisances from a lot of bloggers. And, yes, some of it is warranted and trust me, I’m the first to call out bad PR practices. [...]


Can I Buy You?

bcartertweetendorse

Brian Carter, a guy I admire immensely, raised an interesting question on Twitter today. He asked: My own answer was, “It’s a moot point. If I like something enough to endorse it, I’d do it anyway for free. I wouldn’t sell my trust away.” Yet even as I said that, I wondered if I was [...]