• How to Get More Blog Readers By Having Your Content Syndicated
    If you're looking to grow your blog readership, then blog syndication can be one of the best ways to do this. Here are three simple but very effective blog syndication options. 
     http://dannybrown.me/2012/02/11/blog-syndication/
  • It Isn't Always the Brands to Blame for Social Media Screw Ups
    When a brand screws up in social media, critics are swift and often unforgiving, as is the current case with Toyota. But is it really the brand that we should be blaming? 
     http://dannybrown.me/2012/02/09/it-isnt-always-the-brands-to-blame-for-social-media-screw-ups/
  • Something Old, Something New, Something Blue
    In which I share details of the lull in activity on the blog, which includes a new arrival called Salem, and pointers on the finer points of cussing and dog poo. 
     http://dannybrown.me/2012/02/06/something-old-something-new-something-blue/

The Problem With Perception

Jun 21 2011
Posted By Danny in Insights
59
The Problem With Perception

In public, people say and do things to build a perception of them. Some of this is calculated; some, natural. After all, perception is everything. It gets you work; clients; a promotion; a date; a raise; and more. No-one wants to be perceived as anything but awesome, so they build the perception about them carefully. Others buy into it, and the perception crafting reaps its reward. The problem is, perception – by definition – is fragile. All it takes is…read more

Everyone is a Customer

Nov 11 2009
Posted By Danny in Insights
8
Everyone is a Customer

One of the things we’re always advised to be wary of is that social media puts us in the spotlight 24/7. As businesses, we need to be focused on our customers and their needs, and as customers we now have an “in” to the businesses that provide us our goods and services. This have been a double-edged sword in many examples, with customers taking out their grievances in very public places whether the grievance was warranted or not. Yet it’s…read more

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