The Problem With Perception

Perception

In public, people say and do things to build a perception of them. Some of this is calculated; some, natural. After all, perception is everything. It gets you work; clients; a promotion; a date; a raise; and more. No-one wants to be perceived as anything but awesome, so they build the perception about them carefully.… [Continue Reading]

Everyone is a Customer

One of the things we’re always advised to be wary of is that social media puts us in the spotlight 24/7. As businesses, we need to be focused on our customers and their needs, and as customers we now have an “in” to the businesses that provide us our goods and services. This have been… [Continue Reading]