Are you a hero to someone? Do you make your business superheroes to every one of your customers, or treat them as heroes? Going that extra mile can make all the difference. I found that out last week when two people who I already respected immensely joined the ranks of superheroes. Michael Schechter, someone I’ve connected with through Twitter yet never met personally, is a superhero. As some of you might know, I recently won a tagline competition where the…