Do a Google search for “emotional marketing” and you’ll find a whole bunch of views on what it is and how to tap into it.
One of the best examples I’ve seen recently was the one put forward by Nick Desbarats at this weekend’s TEDx Ottawa event. Nick is one of the brains behind ChoiceBot and has some great ideas about how we make decisions, and how marketers can tap into that.
There’s no doubt that tapping into the heart and minds of [...]
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