Blogger Outreach 2.0

christina-k

This is a guest post from Christina Klenotic. Christina is a vice president at Dix & Eaton who specializes in digital communications, media relations and guerrilla marketing. You can visit Christina on Twitter or visit her on her blog, Beyond Social. It’s been just over 30 days since Mom Dot launched its PR Blackout Challenge. [...]


How PR and Bloggers Can Help Each Other

prbloggers

There’s been a lot of talk about the relationship between the public relations industry and bloggers. I’ve written about it in the past as have others, yet still there’s this feeling of a barrier between the two mediums. As someone on both sides of the fence, I can understand each side’s views. Yet I can [...]


Tipping the Scales

So there’s been plenty written about why bloggers hate PR people. From lazy pitches to not knowing names and audience, there’s a veritable mish-mash of scorn poured on us PR nuisances from a lot of bloggers. And, yes, some of it is warranted and trust me, I’m the first to call out bad PR practices. [...]