There’s an event taking place on Friday February 19 called Help a PR Pro Out, or HAPPO. Organized by two people I’m proud to call friends, Arik Hanson and Valerie Simon, the aim of HAPPO is simple and does exactly what it says on the tin – helps a PR professional out.
Specifically, helps a PR [...]
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Tag Archive: pr
Why I Want to (And You Can) Help a PR Pro Out
Help Yourself to Help Your Clients
There’s a great scene in the movie Jerry MaGuire . In it, Tom Cruise’s sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.).
Frustrated by Gooding Jr.’s frosty relationship with the media, Cruise implores, “Help me to help you.” It’s a pivotal moment in the [...]
Never Mind the P, Just Get the Relations Part Right
There have been a lot of new definitions and suggestions coming to the fore over the last 12-18 months about what PR stands for. The traditional version is Public Relations, and has been since as long as anyone can remember.
However, solid PR folks like David Mullen suggest it should be People Relations, as does online [...]
You Are Not The Story
You are not the story. You never have been. Not even in the “bad old days” before social media were you ever the story.
You may have thought so. You may have fooled your clients into thinking they were lucky to have you because everyone listens to you.
You may have blinded them with newspaper clippings and [...]
Is There Room for Market Relations?
Unless you’ve been hiding under a rock recently, you’ll know there’s been a whole host of blog posts written about where next for PR and marketing (and, to a degree, advertising).
I’m guilty of discussing it, and there are some great points of view from a lot of great minds. I guess it’s only natural – [...]
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
