This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who are as comfortable writing magazine articles as… [Continue Reading]
The email below arrived in my Inbox this afternoon (click to expand) It was sent in the hope of garnering some press for the company’s website, that helps students connect with potential employers. Great – nothing wrong with that, and here’s to more companies helping students get a great start in life. The problem is,… [Continue Reading]
Last week, I received an email pitch from a PR agency looking to feature their client on my blog. The pitch was friendly enough, but had one glaring error. Here’s the pitch: Hi Danny, Thanks to social giant Klout, Badgeville gamification customers can now associate a numeric score with social interactions. Bottom line: companies will… [Continue Reading]
Nothing. Squat. Zilch. Nada. No, seriously – there is absolutely nothing wrong with the PR industry. There’s plenty wrong with some of the people in it, but is that the industry’s fault? No – it’s the person’s fault for being an asshat. An industry, by definition, is either a collection of businesses, or the building… [Continue Reading]
There’s an old saying that any publicity is good publicity – but is it? Kenneth Cole might be questioning it, after the tweet in the image above – that tied his retail chain’s sale into the devastating events currently happening in Egypt – was picked up and discussed on various PR and marketing blogs and… [Continue Reading]
I read a post over at Mom Blog Magazine that left me shaking my head the further I read, and reinforced why so many bloggers don’t like PR agencies. Entitled Why PR People Get Paid And You Don’t, it was a post by an anonymous PR professional (“Sarah”) who, in her own words, is “an… [Continue Reading]
Yesterday I shared two posts I thought you should read over at the Spin Sucks blog. One of them was by Gini Dietrich and looked at how the PR industry is letting itself down when it comes to blogger outreach programs. This post in particular has sparked a great debate in the comments section on… [Continue Reading]
Today sees a very cool event called Help a PR Pro Out, or HAPPO. Initiated by Arik Hanson and Valerie Simon, its aim is simple – to connect PR jobseekers with agencies and businesses with PR positions available. I’m honoured to be part of the “team” that’s bringing HAPPO to Toronto, along with PR guy… [Continue Reading]
There have been a lot of new definitions and suggestions coming to the fore over the last 12-18 months about what PR stands for. The traditional version is Public Relations, and has been since as long as anyone can remember. However, solid PR folks like David Mullen suggest it should be People Relations, as does… [Continue Reading]
You are not the story. You never have been. Not even in the “bad old days” before social media were you ever the story. You may have thought so. You may have fooled your clients into thinking they were lucky to have you because everyone listens to you. You may have blinded them with newspaper… [Continue Reading]
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License