Today sees a very cool event called Help a PR Pro Out, or HAPPO. Initiated by Arik Hanson and Valerie Simon, its aim is simple – to connect PR jobseekers with agencies and businesses with PR positions available.
I’m honoured to be part of the “team” that’s bringing HAPPO to Toronto, along with PR guy supreme [...]

There’s a great scene in the movie Jerry MaGuire . In it, Tom Cruise’s sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.).
Frustrated by Gooding Jr.’s frosty relationship with the media, Cruise implores, “Help me to help you.” It’s a pivotal moment in the [...]

You are not the story. You never have been. Not even in the “bad old days” before social media were you ever the story.
You may have thought so. You may have fooled your clients into thinking they were lucky to have you because everyone listens to you.
You may have blinded them with newspaper clippings and [...]

We thrive on niche industries and buzzwords. We’re so used to what’s always been that we’re slow to get to what’s yet to come. We want change and we say we’re keen to embrace it, but where’s the impetus?
There are a lot of discussions doing the rounds at the minute about what certain industries are [...]