There’s an event taking place on Friday February 19 called Help a PR Pro Out, or HAPPO. Organized by two people I’m proud to call friends, Arik Hanson and Valerie Simon, the aim of HAPPO is simple and does exactly what it says on the tin – helps a PR professional out.
Specifically, helps a PR [...]
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There’s a great scene in the movie Jerry MaGuire . In it, Tom Cruise’s sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.).
Frustrated by Gooding Jr.’s frosty relationship with the media, Cruise implores, “Help me to help you.” It’s a pivotal moment in the [...]
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