“Movember (the month formerly known as November) is a charity event held during November each year.

At the start of Movember guys register with a clean shaven face. The Movember participants, known as Mo Bros, have the remainder of the month to grow and groom their moustache, raising money and awareness along the way.

Movember culminates at the end of the month at the Gala Partés. These glamorous and groomed events will see Alex Trebek look-a-likes battle it out on the catwalk for their chance to take home the prestigious Man of Movember title.

While growing a Mo is left to the guys, Mo Sistas (women that support their guys or just love Mos!) form an important part of Movember with their powerful feminine touch, by recruiting Mo Bros, helping to raise funds and attending the highly anticipated Gala Partés.

But it’s not all fun and games, so why the extreme behaviour?

Which ever way we look at it, men are far less healthy than women. The average life expectancy for men is five years less than females.

The obvious question is why?

Men lack awareness about the very real health issue they face.  Many feel they have to be tough – “a real man” – and are reluctant to see a doctor about an illness or to go for regular medical check ups.

The aim of Movember is to change this attitude.  Make men’s health fun by putting the moustache back on the face of men worldwide and raising some serious funds for prostate cancer.”

As you can see from my ugly mug here, I’m all clean shaven and ready to go. I’ll hitting the donation trail both online and offline over the next 30 days. If you want to support me, please go to my registered Movember page at the official site and make your donations, either via credit card or Paypal. It doesn’t matter how much – every little helps.

This is a great cause and I encourage everyone to take part in whatever way they can. And don’t forget to check back here in a month to see the results of my caterpillar growth!

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Remember, Remember, the Month of Movember originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.