Today sees a very cool event called Help a PR Pro Out, or HAPPO. Initiated by Arik Hanson and Valerie Simon, its aim is simple – to connect PR jobseekers with agencies and businesses with PR positions available. I’m honoured to be part of the “team” that’s bringing HAPPO to Toronto, along with PR guy… [Continue Reading]
Never Mind the P, Just Get the Relations Part Right
November 26, 2009 By 11 Comments
There have been a lot of new definitions and suggestions coming to the fore over the last 12-18 months about what PR stands for. The traditional version is Public Relations, and has been since as long as anyone can remember. However, solid PR folks like David Mullen suggest it should be People Relations, as does… [Continue Reading]
Shit is Still Shit No Matter How You Dress It
October 13, 2009 By 46 Comments
Okay, that’s a pretty bold title, and it may put some folk off, but sometimes you have no other way of saying something without diluting it. I was watching a conversation unfold on Twitter the other evening about public relations, and why a lot of the PR industry is in disarray. While the “bloggers and… [Continue Reading]
How Long Do You Let Your Brand’s Reputation Suffer?
June 16, 2009 By 16 Comments
You’re a public relations professional or agency. How are you monitoring your brand and those of your clients? You are actually monitoring, right? I ask on the back of an interesting story regarding Michigan-based PR firm Tanner Friedman and their current lawsuit regarding a fake Twitter account. Back in January this year, an account was… [Continue Reading]
How PR and Bloggers Can Help Each Other
June 9, 2009 By 29 Comments
There’s been a lot of talk about the relationship between the public relations industry and bloggers. I’ve written about it in the past as have others, yet still there’s this feeling of a barrier between the two mediums. As someone on both sides of the fence, I can understand each side’s views. Yet I can… [Continue Reading]
Social Media is the Playground at Recess
January 27, 2009 By 11 Comments
This is a guest post from PR professional David Mullen, whose insights into the industry always intrigue me. I read his blog often and ask why many of his suggestions on how PR can evolve aren’t standard practice yet, and I’m delighted he’s sharing his views here today. You remember those days. You would run… [Continue Reading]
Acorns And Oak Trees
January 20, 2009 By 26 Comments
Image by Chris Campbell via Flickr I had the good (?) fortune to sit down with the CEO of a PR agency in Toronto recently. He had been at a seminar I attended regarding converging technologies and mediums and how they fit into the role of the PR professional. We got chatting and decided to… [Continue Reading]
Ten PR People to Follow on Twitter
November 30, 2008 By 32 Comments
A recent blog post at ProBlogger.com offered new Twitter users a Top 10 list of the most useful and informative people to follow. Chosen for their ability to show people what Twitter and social media is all about, if contained some of the medium’s heavy hitters. So who would make a list of 10 public relations people to follow on Twitter?
Drop The Retainer If You Want to Retain
November 25, 2008 By 11 Comments
The days of high retainer fees are long gone – or at least they should be. PR, marketing and advertising agencies need to realize what their clients already have – it’s a results-driven market. As money belts are tightened by businesses everywhere, agencies need to move with the times and offer alternatives. Does yours?
The Client Isn’t Always Right
November 24, 2008 By 3 Comments
There’s an old saying that the customer is always right. It’s usually reserved for retail but it can be put to pretty much any business. Yet this isn’t always the case. Sometimes, as much as the client would like to be involved, they need to stand back and let your expertise take over to help you help them.
7,941 Subscribers Subscribe
5,589 Fans Like
33,509 Followers Follow
100 Subscribers Subscribe
