“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie. When you close a deal, what’s your next step? When you sign the contract, shake the hand and file the paperwork – what comes next? Is there a next? Or simply a next customer? Businesses [...]

There’s a lot of talk about relationships in business, and how to make business more human. There’s also a lot of talk about how businesses need to be more like friends, and treat people the way you would your friends if you want to succeed. Add in the view that businesses and their clients should [...]