Social Media * Marketing * Influence
A few weeks ago, Heather Whaling shared the story of Nationwide and how they responded to what could have been a very difficult situation. While there was still come criticism about the response possibly being less “human” than it could have been from the various Nationwide accounts, it was still a great example of reacting [...]
You’re a public relations professional or agency. How are you monitoring your brand and those of your clients? You are actually monitoring, right? I ask on the back of an interesting story regarding Michigan-based PR firm Tanner Friedman and their current lawsuit regarding a fake Twitter account. Back in January this year, an account was [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]