Identifying the ROI of a Social Media Community

Customer experience social media

One of the things many social media purists will tell us is that we can’t “monetize” social media communities. A social media community is a warm, fuzzy place where no marketing should occur, and we simply talk about how cool social media is for individuals and brands alike. The problem with this is that it’s [...]


Influential Mentions Aren’t the Same as Word Of Mouth Returns

True reach through word of mouth

Earlier this week, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – isn’t anywhere near as valuable as an Instigator. The post created a great discussion (which is still ongoing) around both sides of the coin, and whether it was just a case of [...]


Are You Returning on Human Investment?

Inspired

I was speaking to a friend recently, and we got to chatting about charities and how supporters are almost like investors along the lines of venture capitalists, or stocks and shares guys. Yet these supporters are much more than a standard investor – as  well as donations, they invest time, resources, energy and much more [...]