You wake up. You wash or shower. You shave (or not). You brush your teeth. You comb or brush your hair. You get dressed. Have breakfast, drink coffee. You go to work.

Safe. Routine. You know what you need to do so well that it becomes automatic. You don’t even need to think about it. Routine is good. Routine makes your day easier.

But your routine is also killing you.

Think about your business. Your customers. Your clients. Your contacts.

Are you routinely writing a press release and mass mailing it?

Are you routinely messaging your email subscriber list with the same routine message and the same routine deals and information?

Are you routinely offering the same Happy Hour drink deals or 2-for-1 meal offers?

Are you routinely displaying the same point-of-sale banners with the same discounts?

Why? Why are you doing this? Is it working for you? Or are you losing mailing list subscribers? Losing sales? Losing customers? Losing contacts from your media list?

Break the routine. Differentiate your contacts, your customers, your clients. Tailor the message. Look at your trends and who’s buying or reading and on what days, weeks or months. Make that information your routine.

Routine is good. Routine is safe. But routine also leads to automation and boredom. Break it up a little.

After all, would it really hurt you to brush your teeth before you shower?

image: welovepandas

Is Your Routine Killing You? originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.