If you’re a blogger, how easy are you making it for people to subscribe to you? Sure, just having the standard RSS feed is fine, and a lot of blog readers use this and this alone. Yet email subscription – or the option of one – is becoming more popular and offers your readers more choice – always a good thing. My personal preference is email subscription. I do use Google reader but I find I can miss some great…
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When a company’s brand is at stake, the way that they handle it says a lot about them. The recent Motrin example showed companies the need to wake up to the social media audience when it comes to protecting their brand. So why do so many still not have either a social media voice or really listen to what’s being said about them? Are there any excuses that are valid?





















