The social media press release was first introduced as a format over two years ago. Aimed at making news releases more palatable to the increasingly online news feeds, there were high hopes that it would become a standard with both PR agencies and media outlets. Yet today there is still no defined social media press release template. Is this down to the format not being relevant enough, or more to do with misunderstanding how to incorporate it effectively into a PR campaign?
October 30, 2008 8 Comments