Social Media * Marketing * Influence
Years ago, I led a customer service team for a well-known telecommunications company in the UK. Despite its size, one thing that was always drummed into us was that no matter what the problem, have empathy with the customer and acknowledge that any verbal attacks are aimed at the company, not us. It did the [...]
So, Morton’s Steakhouse is making waves online at the minute, due to them delivering a steak to HARO founder and social media guy Peter Shankman. If you’ve not heard it, the story in a nutshell is this – Peter faces a long flight home and is hungry, so tweets to Morton’s that he’d love a [...]
When something goes wrong, how it’s resolved says a lot about the person or business. It can mean the difference between being perceived as not caring about your customers or users, or showing that you recognize your userbase is a key part of your success. Evan Carmichael and team fall squarely in the latter category. [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]