German car manufacturer Audi may be about to enter a PR shit storm, thanks to the naming of their social media campaign in the run-up to their Super Bowl ad. The campaign (run by Audi of America) is based around a new creation called the Green Police, who will spearhead a social media program to [...]
Audi and the Super Bowl Social Media Shit Storm
January 27, 2010 207 Comments
Filed Under: Insights, PR Tagged With: audi green police, bad pr, shit storm, social media
