While becoming more mainstream, social media still holds fear for many businesses, especially small local business.
Fear of time involved; fear of where to start; fear of where to be.
While this fear is understandable, it also means that many local small business owners miss out on social media and all the benefits it can offer, especially when it comes to competing with the big boys.
While I’ve written before about how expensive social media can be from a corporate campaign viewpoint, for [...]
Image by Chris Campbell via Flickr
I had the good (?) fortune to sit down with the CEO of a PR agency in Toronto recently. He had been at a seminar I attended regarding converging technologies and mediums and how they fit into the role of the PR professional. We got chatting and decided to have lunch together.
Now, I’m a pretty open guy to how businesses run themselves, but this lunch was an eye-opener.
The conversation turned naturally to the economy and [...]





















