How smart are you? How do you rack up compared to your peers; your competitors; your parallel people? There’s all sorts of smart, but only one that counts. It’s not high school diploma. It’s not college degree. It’s not university PhD. It’s experiential smart. Your experience. Your knowledge. Your ability to act. Your ability to react. Your ability to pro-act. It’s your fluidity. Your flexibility. Your awareness that smart is not not being dumb; it’s not being the dumbest. Smart marketers…
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Each day I commute via train. Each day I might see up to a couple of hundred different people coming and going at various stations, and that’s just on the train. Then there are the thousands that pass by in the station and on the road. When I get to the Maritz building, I interact with up to 400+ people on a daily basis, although the core interactions are probably around 30. These are some of the smartest people I…





















