So what?

In the grand scheme of things, you’re not that big a deal. If I share your name with Joe Public, they raise eyebrows and look puzzled. If I compare your “claims to fame” with those that are really famous, there’s a huge difference in perception.

You may own a little piece of the Internet, but the Internet’s a pretty big place and your little piece is swallowed up by it.

So… get over the hype. Stop believing you’re someone you’re not. Stop using the same buzzwords and the same tired reasons why you get it and everyone else doesn’t. Stop pretending social media is rocket science – it’s not.

Start being real and less bragtastic and we might stop calling you out on your claims, then you won’t have to write about it to elicit sympathy. Really, you’re not that big a deal.

But you could be.

If you want to.

And we believe you…

photo credit: Яick Harris

You’re Not That Big a Deal originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.