So it’s been a quiet few days here. Mainly because I’ve been busy with this special 12for12k event. Since I’m still in catch-up-on-rest mode after 24 hours of fundraising and fun, I’m going to share this interesting video that Nicole D’Alonzo made as part of the 12for12k event. In it she asks the question, “What does social action mean to you?” The answers are interesting (and good to see so much awareness as well). My sincere thanks to Niki for…
An initiative to change the world through music, the Playing for Change Foundation brings musicians together to spread the organization’s message worldwide. From community shows to concert halls, Playing for Change events are everywhere thanks to the likes of Youtube, video blogging and more. While this blog mainly talks about social media and its effectiveness as a business and marketing/PR tool, sometimes things just transcend all of that. This is one example and why I’m happy to share it. Besides,…





















