Social Media * Marketing * Influence
In their excellent book Humanize, authors Maddie Grant and Jamie Notter share their insights into why a truly successful business needs to take the reasons social media has enjoyed exponential growth as a business imprint, and implement it across the organization. It takes more than simply activating staff on social media and being more “approachable” [...]
If you compare the services springing up around social media compared to any other technological advance in the last 20 years or so, you might come to the conclusion that this phase in our digital evolution has turned into one of the biggest land grabs since high level web domains were opened up. And you [...]
A social business is one that becomes engaged, transparent and nimble. – John Mell, IBM So it’s been a bit of a milestone week. First, I celebrated 1,000 posts here, and my daughter Salem turns one year old today so about to shoot off and get the party ready! And, since these things always seem to happen in three, [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]