Today’s Marketer and the Changing Face of Purchase Decisions

social business

As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it. Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing […]

Empathy is a Social Currency

Empathy in the organization

In their excellent book Humanize, authors Maddie Grant and Jamie Notter share their insights into why a truly successful business needs to take the reasons social media has enjoyed exponential growth as a business imprint, and implement it across the organization. It takes more than simply activating staff on social media and being more “approachable” […]