Danny Brown

podcaster - author - creator

social crm

The Jugnoo Social Strategy Manifesto

At Jugnoo, we’re in the middle of a very aggressive summer release schedule (including a new website!), with several big updates to our social dashboard.

I’ll be sharing more information about these shortly, and how they can help your business (especially from a social CRM angle), but in the meantime, I thought I’d share our “manifesto”.

These are the four key tenets that define us as a company, and how we intend to help you understand your customers better, as well as build loyalty with your customers.

Jugnoo social strategy

Cementing everything we represent as both a company and as a technology platform, our message is simple:

1. Stimulus

Create awareness and stimulus at the very moment customers or prospects are the most receptive to your product or service. Target the right audience using Social Intelligence. Result:? Generate Leads.

2. Research

Consumers and businesses research online from numerous sources before making any purchase decisions. Be visible and engage prospects as they evaluate which brand or product to purchase. Result: Promote Product and Brand.

3. Buy

Make your business social, engaging and recommendation-based. Result: Increase Sales.

4. Experience

Listen to customers in real-time through Social Monitoring. Satisfy current customers and prospects to show that they matter, building increased loyalty and advocacy. Result: Loyalty and Advocacy.

As I said, we’re on a very aggressive release schedule, and there are a lot of cool tools and visual data solutions that we’ll be sharing soon – not to mention increased social analytics, team workflows, social hubs and some fun additions to our existing social dashboard.

Stay tuned – and if you want to check us out in the meantime and get used to the dashboard prior to our updates, you can .

Cheers!

Let’s Talk About Social Business

Social business or social crm

This post is by Joey Strawn?from Social CRM Insider.

There?s an old example many of my teachers used growing up to display a number of different points.

My teacher would show a jar on a table surrounded by a plethora of different-sized rocks. The task is to get all of the rocks into the one jar. No matter how you try, the only way that works is to put all the big rocks in first, then the medium-sized rocks, then fill the rest of the space with the pebbles.

The point of the exercise is to show the importance of priorities and how to organize your life.

Priorities are key to school, life and, of course, business. We?re going to talk about a major rock today that you need to have an understanding of if you?re going to be bringing in a Social CRM to your company or brand: Social Business.

We?re putting our normal curriculum aside today to address the issue of Social Business which, as you?ll find out, I feel is a larger goal than purely Social CRM.

Building a Business That?s Social

In her book Get Bold, Sandy Carter defines a ?Social Business? as the following:

At its core, a Social Business is a company that is engaged, transparent, and nimble. A Social Business is one that understands how to embrace social technology, use it, get value from it, and manage the risk around it. A Social Business embeds social tools in all its processes, and for both employees and clients?the entire ecosystem. A leadership company explores the social techniques that really matter to its business with a sympathetic approach, by creating a bold, unique Social Business agenda.

That?s one of the best definitions I?ve ever read and I highly suggest Sandy?s book to anyone who cares about creating a business that works with its customers. I?m not going to fill more in with what she said, but I am going to give you a couple seconds to read it again and take it all in??..

??..good.

Social Business is important and it?s vital to your brand surviving the next 15-20 years intact. I?m not going to dispute the fact that everyone needs to be paying attention to this phenomenon, but does Social Business makes Social CRM obsolete?

Social CRM vs Social Business?

A few weeks back, Michael Brito had a wonderful post focusing on this very question. Does the importance and eventual necessity of Social Business negate the need for a focus on Social CRM, or should it all be wrapped up into the same idea and eventually just be called ?business as usual??

Honestly, I agree with Michael?s post in almost every way, even though it seems at first glace we would be in disagreement.

While I may not totally agree completely on every single semantic, I think we will get to a point where Social CRM in the larger context of a Social Business is not only necessary, but expected. If you aren?t starting now with your plans, you will be left behind and a Social CRM is part of that emerging business.

Where Michael and I differ is that I believe it?s not as important to shift focus away from the components that make up a Social Business, with Social CRM being a part of that. Just as 50-60 years ago marketing was a new idea, 60 years before that the telephone was a new idea – but both?are now ?standard operating procedure? in successful companies.

We will always have to understands the components of what we do for the good of our brands and users, while at the same time understanding the larger pictures that encompass all those little things.

Social CRM may be a little component at this point and in the future be a natural aspect of all companies, but we?ll still be supplying top-notch Social CRM advice, innovations, trends, topics and strategies to help your businesses understand it now and in the future.

What do you think? Is there still a place to discuss smaller components of Social Business? Do you agree with Michael that Social Business will eventually be just ?business?? Where does Social CRM fit in?

Thoughts?

  • This post originally appeared on Social CRM Insider, part of the Jugnoo family of apps and publications to help people and businesses make the social web simple, accessible and monetizable. Joey Strawn is the Blogger in Residence at Social CRM Insider. You can read more posts here, and make sure to subscribe for the latest updates from Joey.

Introducing Social CRM Insider

Social CRM Insider blog

Over at Jugnoo, our goal is to help educate business?owners?on the social web, and really help them both understand and improve their visibilty on it.

Part of our approach is to offer resources that will act as a go-to for news, best practices, tips and awareness?for all the various parts that make up today’s business scene.

Recently, we launched the first salvo in this in the form of Social CRM Insider.

A blog dedicated to the increasingly important area of customer relationship management in the social media space, Social CRM Insider will show why this is such a key part of any company’s strategy, especially online. From the About Page:

Every week, we?ll share our insights, best practices, case studies and more on how to run an effective customer relationship program in the social media landscape, and build brand loyalty around your business in the process.

We?ll strip away the guesswork and provide you with real-world examples of who?s doing it right, and how you can adapt these methods to your own business. And we?ll do it in a way that you can understand ? no industry jargon or buzzwords here.

Social media has always been about the relationship to the sale for business owners and their customers. Consumers have known this for a while; now it?s time for you to understand better too.

To help us with our goal, we’ve employed awesome social media and business blogger Joey Strawn as our blogger-in-residence and, while I’m biased, he’s already knocking the content out of the park, with a great amount of interest and feedback coming in.

As I mentioned at the start, we’re just beginning to ramp up our activities, and the Social CRM Insider is something we’re really looking forward to grow as we help businesses understand this space we play in.

I’d love for you to check?the Social CRM Insider blog?out when you have time, and if you have any kind of customer-centric needs for your own business, blog, store or more, you might just find it’s the ideal new blog to subscribe to.

Cheers!