Influence Marketing – This is Where the Fun Begins

Influence Marketing book

As part of the run up to the launch of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, Sam and I have decided to do things a little differently. We want to have some fun and really involve you. To that end, we have something for everyone (hopefully) based [...]


Social Influence and the Shift of the Carnegie Principle

Meet the social instigators

When Dale Carnegie wrote the book on influence more than 75 years ago, he probably didn’t realize the impact he was about to make on society. Just ask the 15 million people that have bought the book since 1936. But, more than just sharing some evergreen ideas on how people and ideas can really connect [...]


Social Influencers Are Dead – Long Live the Instigators

Meet the social instigators

Social influence. The need to prove how wonderful you must be to get such a high Klout score. The golden nugget for brands looking to tell their story to the masses. Yep, social influence – and, by association, social influencers – is a hot potato and continue to divide opinion. On the one hand, you [...]