That’s a lot of listening. And with your time already taken up with so many other things, it can look pretty scary being told you have to do all this listening as well. But do it you must if you want to keep up, because you can bet your competitors are. So what’s the secret?

Simple – you make a social map.

Here’s your starter for ten – questions?

Mapping Your Way Through Social Media originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license.