How to Sell Social Media – Twitter

One of the questions I’m most asked is how do you sell social media to your boss or client. Sure, we’re in the space and can see the numerous benefits, but how does that transfer to a wary client? A lot of that comes down to your belief in how social can work for businesses,… [Continue Reading]

Milk Cartons and Plastic Ninjas

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The amount of businesses that still aren’t utilizing social media isn’t getting any smaller. Despite case studies and figures showing that social media continues to force its way into the mainstream as an extremely effective tool for connections and expanding your networks. Yet are the businesses to blame, or does the real fault lie with those who are the loudest supporters of social media?