For all its plus points, social media is still a vastly misunderstood medium, particularly by businesses. The story of Bob is a prime example (not real name). As Chris Brogan points out in his blog post, Bob is all too typical of companies today that don’t understand social media. Even though Bob was showing his employers in a good light, they weren’t happy. So why is this? Why do so many businesses just not get it? And can their mindset be changed?
Conversations in social media for marketing, PR, communications and community
Tag Archive: social media and networking for business
Introducing Social Media to Your Business
As social media continues to connect millions of people worldwide, too many businesses are still missing out. Whether it’s by using social media ineffectively, or not having a social media presence at all, there are a lot of potential customers being missed in this medium. Why is this, though? Is it simple misunderstanding of the medium, or is there another reason many CEO’s are reluctant to dip their toe in the social media marketplace? After all, social media doesn’t have to be difficult to understand – does it?
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Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets for more than 15 years, from small start-ups to Fortune 500 businesses.
Danny is currently the Social Media Strategist for Maritz Canada and founder of the 12for12k Challenge, a unique charity project using social media to connect globally and help locally. -
