Despite all the benefits and tools that social media can offer – for personal, professional and commercial needs – there’s still a lot of uncertainty about the medium. Confusion about what social media is; what it can offer; and what sites and applications to use. Yet if you really break it down, social media is no different from your time at kindergarten – here’s why.

One of the many benefits of social media is the way it encourages interaction, both on a personal and a business level. From building an online identity to offering/receiving expert knowledge and support, there’s no doubting that social media offers a medium for growth and community previously unseen. So why would proponents of social media make their blogs or websites anything but social?