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Danny Brown

Danny Brown

podcaster - author - creator

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social media and sharing

The Kindergarten Approach to Social Media

For anyone entering the minefield that social media can be for the very first time, the excitement and eagerness can soon turn into fear and uncertainty. Fear of not knowing where to start and uncertainty of which social media sites and tools you should be using. Don?t worry, we?ve all been there (and in a way, we?re all still there as well).

Yet like anything new, social media is just another ?stumbling block? to overcome if you haven?t used it before. If you take time to think of all the things you?ve successfully overcome in your life already, you?ll see that social media should be looked at as just another stone to step across. Perhaps the best analogy is to compare social media to your time at kindergarten.

First Day at School

Remember the fear you felt when you first arrived at kindergarten? Unless you were a mini-Rambo, of course, and feared no-one. Yet if you were like me, the fear of feeling alone and not knowing anyone was a difficult one to overcome. All I wanted to do was stay in the car and go home.

The first time dipping my toe in the social media world elicited similar feelings in me. I knew I was meant to be there, but I was thinking it?d be just as easy to not be there. Yet just like that first day at kindergarten, it?s all about taking that first step.

Just like you ended up stepping through the doors to the kindergarten building, so you can step though the barriers to the social media world. All you need to acknowledge is that it is new to you so it will take a little time to feel comfortable – but it will (and does) come.

Stay Out of the Sandpit

Once you got used to the new world that was kindergarten and you started making some friends, life became easier. Yet I recall this one kid that wouldn?t mix with anyone – he stayed in the sandpit at breaks and refused all attempts to make friends. Rightly or wrongly, every other kid thought he was strange because of this.

Don?t be the sandpit kid when it comes to social media. The best way to feel comfortable is to make friends and introduce yourself. Whether it?s via a blog to share your voice or a short exchange of messages on something like Twitter, communicating is key to enjoying the full social media experience.

The result of communicating? Apart from making new friends and opening up your network, people that have been using social media longer than you can help you make informed decisions of which ones will work best for you.

Listen to Teacher

While at kindergarten, one of the strangest things I had to get used to was listening to the teacher. I say strange, because although I had been told that I should listen to my teacher by my parents, it was easier said than done. My line of thought was: ?You?re not my mom – why should I listen to you??

Of course, I soon overcame this way of thinking – especially when my mom banned me from any toys after kindergarten until I started listening to what my teacher was trying to tell me.

In the social media world, there are some excellent teachers that you can learn a lot from. People like Chris Brogan and Jeff Pulver are just two names that spring to mind – yet the knowledge that they and other social media visionaries like them can impart to you is invaluable.

If you need to know anything about social media and the wonderful world it can open up to you, signing up to Chris or Jeff?s blogs isn’t a bad way to start. After all, if you can?t learn from these guys, then maybe social media isn?t for you. And perhaps you may even glean some knowledge from me now and again…

There?s a whole new world waiting out there for you. While it may appear daunting and confusing, just remember – you navigated through kindergarten and beyond. You can navigate through social media as well – just keep an open mind and open ears, and don?t be afraid to speak. You’ll be pleasantly surprised at the conversations you hear.

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Social Media is Social – So Why Closed Comments?

Take a look at the phrase “social media” – what would your response be if you were asked its literal meaning?

The most obvious answer would be media that is social – whether that’s participating in an online group, sharing your views on a topic or leaving a comment on a blog, offering your opinion and insight. So why do so many proponents of social media come across as anything but social?

I’m mainly talking about blogs that either have closed comments, or require you to register with the site to leave a comment. Maybe it’s just me, but personally I feel that takes away the whole social aspect of social media.

My take on social media is that it’s a combination of different tools and communities, all coming together to offer an invaluable and co-operative journey with online friends. Even business social media is more about how businesses can reach their customers effectively and pro-actively, therefore building a loyal online database that ensures the company’s growth and sustainability.

So why potentially ruin this new world by sticking with the old cliquish approach of invite-only commenting?

I know that it’s down to personal choice as to whether you allow comments on your blog or not – after all, one of the negative sides of the blogosphere (at least in the early days) has been the puerile comments that are often left.

(Although thanks to the likes of BackType, the quality of blog comments should hopefully improve to a consistent level of maturity along the lines of those found on the leading social media blogs).

But isn’t this what comment filters are for? Having the option to approve all comment posts before publication eliminates (or at the very least, greatly reduces) playground-level comments.

Perhaps the blogs that have closed comments or require membership to post a response do so in the belief that it helps build their own specific community. This seems plausible, since the majority of blogs that I’ve come across with closed or member comments only do seem to be of the business variety.

I can’t help but feel that they’re missing out, though. Sure, a members-only comment option may encourage a number of people to sign up so that they can join in the discussion. Yet at the same time, you can pretty much guarantee this is a far smaller number than the amount of commentators you’d get with an open comment policy.

And if you don’t know what your readers are really thinking, aren’t you missing the whole point of building your brand and voice through the social media medium? Doesn’t seem like good business to me…

What do you think? Does it matter if comments are closed? Do you feel the need to share your opinion on something you’ve just read, or are you more interested in what’s being said as opposed to what you want to say? I’d be interested on your views.

© 2026 Danny Brown - Made with ♥ on Genesis