Many businesses are failing to use the benefits that social media offers. Whether it’s misunderstanding how to use social media effectively to not seeing any immediate monetary return, brands are unwilling to step inside. Yet there are companies that are showing how it can and should be done – so why aren’t more?
Social media and Twitter go hand-in-hand as two of the leading lights in the world of Web 2.0. Both offer excellent opportunities to build relationships, share advice and help bring the online world together in a way that many non-users could fail to grasp. Lately, however, there’s been a growing trend of “me too” malaise creeping in. Is this the start of the social aspect of social media taking a downward turn?
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License