Many businesses are failing to use the benefits that social media offers. Whether it’s misunderstanding how to use social media effectively to not seeing any immediate monetary return, brands are unwilling to step inside. Yet there are companies that are showing how it can and should be done – so why aren’t more?
Social media and Twitter go hand-in-hand as two of the leading lights in the world of Web 2.0. Both offer excellent opportunities to build relationships, share advice and help bring the online world together in a way that many non-users could fail to grasp. Lately, however, there’s been a growing trend of “me too” malaise creeping in. Is this the start of the social aspect of social media taking a downward turn?