Community doesn’t mean hippie love by John Haydon

Sitting On The Deck In The Bay

Everyone’s talking about community. Brands are shifting strategies to demonstrate how much they care about theirs. Small businesses and nonprofits are being told that engaging with theirs leads to more sales and donations. Not just hippie love If you haven’t defined your community, you could be wasting a lot of time pulling the wrong levers.… [Continue Reading]

Taking It Back to Basics

One of the things I’ve been toying with over the last few months is adding video posts. Well, today sees me jumping in (though I don’t think Chris Brogan, Gary Vaynerchuk or Amber MacArthur have anything to worry about). It’s scary – hopefully I don’t scare you too much! Two things: Yes, I have bad… [Continue Reading]