Everyone’s talking about community. Brands are shifting strategies to demonstrate how much they care about theirs. Small businesses and nonprofits are being told that engaging with theirs leads to more sales and donations.
Not just hippie love
If you haven’t defined your community, you could be wasting a lot of time pulling the wrong levers.
Think about it. If you define community as everyone who follows you on Twitter, you’ll waste time tweeting with folks who will never buy and never tell others [...]
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One of the things I’ve been toying with over the last few months is adding video posts. Well, today sees me jumping in (though I don’t think Chris Brogan, Gary Vaynerchuk or Amber MacArthur have anything to worry about). It’s scary – hopefully I don’t scare you too much! Two things:
Yes, I have bad teeth. What can I say? I’m British and I had a bad accident when I was young – great combination!
Yes, that is my cat sat above [...]





















