The amount of businesses that still aren’t utilizing social media isn’t getting any smaller. Despite case studies and figures showing that social media continues to force its way into the mainstream as an extremely effective tool for connections and expanding your networks. Yet are the businesses to blame, or does the real fault lie with those who are the loudest supporters of social media?

Recently I wrote about the surge in social media gurus and experts, and asked whether or not this title was deserved. It was a post that seemed to resonate with people, both via this blog and on Twitter. Susan Murphy, a partner at Jester Creative Inc., found the post of particular resonance. In this guest post, Susan offers her take on the subject in a hugely enjoyable spin on the whole “You know you’re a redneck when…” comedy stylings of Jeff Foxworthy. Over to you, Susan.

Like any medium or industry, social media will always have its experts and gurus. Those that stand head and shoulders above everyone else when it comes to what social media is all about, and what it means to you. Yet there seems to be an abundance of social media gurus and experts appearing from nowhere with self-proclaimed status as “the person to go to”. Are these new-found gurus the real deal, or does it take a little bit more than declaring yourself as the latest social media guru or expert?